Context
Arcoplus’ educational competition platform was already well-established, with a strong playful and gamified identity. However, it was built on a legacy white-label structure that operated outside Arco Educação’s Design System.

Challenge

To refactor the platform’s design and integrate it into Arco’s Design System while preserving its playful identity and improving users’ understanding of stages and progress. With a mobile-first focus — due to high student usage — the project involved reviewing a legacy platform and removing outdated features that no longer supported the product’s objectives.

My Role

I led the experience redesign as the Product Designer, conducting a critical audit of the existing product and defining new user flows and interaction guidelines.

I was responsible for continuous alignment with product, design, and technology stakeholders, ensuring consistency between strategic vision, design decisions, and technical feasibility throughout the process.

Key Decisions

• In-depth analysis of legacy flows, components, and interaction patterns

• End-to-end journey redesign in collaboration with the product strategy team to enable a hybrid experience (Classroom + Virtual)

• Adaptation of the Design System to support playful and gamified elements

• Structuring the journey into clear stages with visual progress indicators

• Strategic use of microcopy and visual feedback to reduce user uncertainty

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Impact

• Significant improvement in journey clarity and competition stage visibility

• Greater predictability of the experience for students and teachers

• High satisfaction among internal stakeholders, even while the product remained in testing

• Strong foundation for future product evolution within the Arco ecosystem

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Want to learn more?

Interested in discussing my role and key learnings from this case? Let’s connect 💬